Creating a online MLM marketing system
To start with, everything I am going to mention now is very easy to learn. My team members all get the opportunity to get one on one training in all of these methods. I explain to my students before we start "Work is required", because many believe that a few blog post or landing pages will be enough. So everyone understand before we move on, it isn't enough and it never will be.
Below, I have list a few of the marketing methods I have found useful including blogging, video marketing, writing eBooks, using landing pages and podcasting. These are only tasters, so you will have to work with me to learn more than the basics.
Blogging
The main reason for stating with blogging is because it is an easy way to get started. The newbie needs no coding skills, but they will need to be willing to write between 1500-2500 words and have some knowledge of Word.
When blogging it is best to write about what you know and are passionate about so it gives you a free and flexible style when writing. Once you have created your content add the sells link of your business.
Youtube videos
Video is a simple method of offering interesting and valued content to your target audience. There are many video creation platforms online that allow you to make short information video for free. However, creating a weekly Vlog (Video blog) is highly regarded and effective because it is seen as original as well as valued content. In addition, videos rank well regardless how they are created so attaching them to your blog or landing page is a great idea.
eBooks
I have been creating eBooks for some time, but I recently found that
canva.com allows the subscriber to make great looking eBook for free. It is very affordable way to share your content and backlinking it to your core content. In addition, this format gives the content writer more kudos as a author of original content. However, the key to success in this format is again creating a quality product, that looks professional and finally offer interesting and valued information to the reader.
Landing pages
Even though I use blogging as a marketing tool, my preferred platform is landing pages or sometimes called squeeze pages. There are many types of landing page but I like to play the long game and create a page that has a longer lifespan. Of course, it is easy to setup a page with 200 words and share is fast by using PPC (Pay Per Click) advertising. However, I believe that even though PPC works to some existent, it can get expensive and not always reliable.
The method that I have found works in the long term and has the best results is gaining organic traffic using SEO marketing. This means as in blogging where the written content needs to be about 2000 - 2500 words, it is the same in landing page marketing using SEO. I am just scratching the surface of what is involved but taken a week or two to create a high quality landing page with video, eBook, optimizing and finally sharing is very effect and lucrative.
Podcasting
Creating a side hustle podcast has never been so easy. If you have a PC, laptop or Mac with a microphone, starting your own podcast is possible. I personally run my own as well as running a podcast with a very good friend of mine. This is a very affordable method of sharing original and unique content and then backlinking it to your core content.
The best methods of podcasting I have found is again creating interesting and valued content with formats such as training and education, interviews with industry leaders, interviewing people with special skills and trailers for your core content such as your landing page or blog. The trailer methods is simply given the listener a taster of your landing page or blog, offering the listener the opportunity to read more about the topic.
Social Media
Nobody can deny the power of social media if someone wants to
sell MLM products online, however, some are better than others. So, in my opinion it is good to try different platforms out and decide for yourself which one works for you and your product.
My personal favorites are Linkedin, SlideShare, Twitter, Instagram and Pinterest. You may have noticed I haven't mentioned Facebook. This is because even though the membership of Facebook is massive and growing all the time, the restriction and very tight, so unless you are doing Facebook live you are wasting your time.